As an industry trying to work towards better practices in crop protection, this project helped us bring together various stakeholders and technology for remarkably better proven results in both crop yields and quality pollination. Through CropLife’s pollinator strategy, we were able to bring together crop protection industry, farmers, government agencies, scientists, universities and beekeeping organizations to work towards one goal – protecting pollinator health. Aligned with the government’s “Grow Safe Food”, campaign, the project has demonstrated a way to incentivize IPM (Integrated Pest Management) compliant behaviour, helping farmers witness the value through stakeholder partnership groups.