CropLife India, partnered with the Indian Council of Agricultural Research (ICAR) and one of its extension facilities, Agricultural Development Trust (KVK) Baramati to provide farmers with beehives rental during the flowering season to increase crop pollination and, ultimately, yields and income.

The Madhu Sandesh project provided knowledge and practical advice to farmers and beekeepers, helping them use crop protection products appropriately to ensure bees and other wild pollinators were not harmed.

Agricultural extension workers regularly visited villages to check on the health of the beehives and crops. Training helped farmers understand when and how to spray their fields, for example avoiding windy conditions to prevent drift of the product, and the mornings, when pollinators are most active. Farmers were advised to move the rental hives away from areas being treated, and to only spray the areas affected by pests while using personal protection equipment.

This not only resulted in improved yield and incomes for farmers but also instilled a holistic understanding of the need to use crop protection products responsibly in a manner that protects the environment and ecosystems.

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